For women in the middle of everything.
Inside The Mama Assembly:
Clarity
Practical tools and grounded thinking for navigating work, family, and change with confidence.
Honesty
Writing that names what midlife actually feels like — without sugarcoating or pretending.
Humour
Because sometimes laughter is the most useful coping strategy when everything feels heavy.
This isn’t another thing to keep up with.
The Mama Assembly isn’t a course, a hustle culture brand, or a place telling you to reinvent yourself.
It’s a space you can dip into when you need perspective, tools, or a reminder that you’re not the only one navigating this season.
How people use this space
Read
Essays, reflections, and honest writing about work, motherhood, identity, and midlife change.
Use
Practical tools, guides, and downloads designed to make life feel more manageable.
Explore
Thoughtful products and gifts that reflect this season of life.
The Mama Assembly™ Ethos
"Every product here tells the truth you’re too tired to say out loud. Designed to make you laugh, feel seen, and survive the chaos, one mug, tee, or moment at a time."
REAL WOMEN. REAL STORIES. REAL PRODUCTS.
Created with honesty, humour, and heart - because life’s messy, and that’s where the magic is.
DESIGNED WITH PURPOSE, NOT PRESSURE.
Everything I make solves a real problem - with clarity, creativity, and zero overwhelm.
BUILT BY A MIDLIFE MUM
A one-woman studio crafting tools and gifts that help you live, laugh, and step boldly into your next chapter.